One of the biggest challenges facing carriers, 3PL’s and shippers is making their rates available to their customers and other companies that may need them. One of the best ways to do this is with a custom rating API from Middlewest. An API (Application Programming Interface) is a computer program that can communicate with other applications regardless of their software platform, coding language or operating system. So if a company’s rates are available through an API, any other company that needs access to those rates can do so simply by sending an http request to the API.

Additionally, a custom API is hosted on a server at Middlewest, so our customers don’t have to deal with the cost and time needed to set up and maintain an expensive piece of hardware. And when changes need to be made to the tariff, such as updating ZIP Codes or adjusting rates, Middlewest can make those changes and they become instantly available to clients.

A bonus feature for carriers: a custom API can have the carrier’s customer pricing built in, so the customer can see the actual cost of shipping freight with all discounts, FAK’s, fuel surcharges and accessorial charges included automatically.

Call Middlewest today for a quote and to see how a Custom Rating API can help your business!